For nearly 40 years, NORML has provided a voice in the public policy debate for the tens of millions of Americans who enjoy cannabis responsibly. NORML is and has always been the ‘marijuana’ consumers’ lobby.

In the short run, NORML favors the elimination of all criminal and/or civil penalties prohibiting the possession of cannabis for personal use, regardless of whether one is using it for medical purposes or for personal pleasure. Further, NORML opposes sanctions that presently prohibit the not-for-profit transfer of small amounts of cannabis between adults. This policy, called “decriminalization”, was the recommendation of the National Commission on Marijuana and Drug Abuse in their groundbreaking 1972 report, Marijuana: A Signal of Misunderstanding. Versions of cannabis decriminalization have now been adopted in 13 states.

Cannabis consumers are ordinary Americans who work hard, raise families, pay taxes and contribute in a positive way to their communities. We are not criminals. Just as millions of Americans enjoy a beer or a glass of wine at the end of the day, we enjoy sharing a joint (or, for that matter, a vapor bag) when we relax in the evening. Of the nearly 900,000 marijuana arrests in America each year, about 90% are for possession of small amounts for personal use. Continuing with this Draconian policy makes no sense. That is why three out of four Americans now support decriminalizing the personal possession and use of cannabis.

NORML’s ultimate political goal is the establishment of a legally regulated market where consumers can obtain their cannabis in a safe and secure environment. This policy is generally called “legalization”. As our country discovered when we experimented with alcohol prohibition, it is only by providing a legally regulated market that we can significantly reduce the crime, corruption and violence associated with a criminal black market.

NORML supports the imposition of state and/or federal age and quality controls governing the commercial production, sale, and use of cannabis to assure public safety and to advise the consumer of the strength of the variety of cannabis being purchased.

And, importantly, we support the imposition of a reasonable tax on commercial cannabis sales that could raise substantial revenue for the various states, to be used for drug education and other programs to encourage responsible use and to discourage abuse. But as we work toward these goals, it is crucial that we underscore the importance of permitting consumers the option to grow their own cannabis.

Alcohol consumers possess the legal right to create their own home brew, free from government interference. Although the vast majority of alcohol drinkers never utilizes this freedom, and prefers the convenience of purchasing alcohol at a retail outlet, that option remains available to those who wish to use it. We believe that similar regulations should govern the non-retail production of cannabis.

The cultivation of cannabis for personal use is the single most important element of the NORML legalization proposal. Allowing for the legal, personal cultivation of cannabis provides consumers with the option to grow their own product should commercially available sources offer cannabis that fails to meet the consumers’ needs because it is excessively expensive, too heavily taxed, or of inferior quality. The mere threat of consumers exercising this option should be sufficient to assure that the legal market for cannabis will be responsive to the needs of consumers, and will not be exploitive.

So when any organization or any state or federal legislator proposes legalizing cannabis, either for medical use or for personal pleasure, but forbids the consumer from growing their own cannabis, those of us who lobby on this issue must insist on amendments to permit personal cultivation.

Otherwise we, cannabis law reformers, trade away our only leverage to keep the big corporations and the government honest and responsive to cannabis consumers.

# # #

A note from one of America’s military contractors (and a NORML member) serving in Iraq, along with some comments I saw over the weekend on NORML’s blogs, sharply reminded me of the need to post the final results from the NORML Foundation’s ‘4/20′ nationwide TV ad campaign, as well as the fundraising results notably centered around the ever-increasing popularity of April 20 as ‘Cannabis Consumers’ Day’ around the world.

Please find below a brief report about the number of ads, geographical dispersion of the ads, networks and costs; number of new NORML members, amount of donations received, webpage traffic and media interviews.

Hello Tyler,

Thanks for supporting NORML and having a keen interest in NORML’s longstanding pro-reform advocacy efforts. Since 1970, NORML (and later, the NORML Foundation) assists the victims of cannabis prohibition as well as representing the interests and concerns of the tens of millions of Americans who responsibly consume cannabis.

THANK YOU, thank you very much for serving the US’ armed forces, especially serving in Iraq!

NORML Foundation’s TV ad campaign (and the donation meter that went with it) ended after April 20th, after nearly 8,000 TV ads were purchased with the $16,000 donated from NORML supporters such as yourself. Thanks again!

Approximately $2,000 in donations earmarked for ‘NORML TV ad campaign’ are escrowed for the next promotional ad campaign.

Your email and suggestion remind me of the need to send the membership/blog post about NORML’s ‘4/20’ ad campaign, its cost, reach and results. Please look for the report to be posted this week to NORML’s frontpage blog.

Tyler, education, legislation and litigation, none of it in support of reform is made possible without the support of stakeholders like you.

Kind regards and be safe in Iraq,

Allen St. Pierre
Executive Director

NORML/NORML Foundation
1600 K St., NW
Suite 501
Washington, D.C. 20006
www.norml.org
director@norml.org

*****************************

2:06 AM, “Tyler D.” <tyler.XX@yahoo.com> wrote:
Hey Allen,

My name is Tyler D., and I support NORML and what it stands for. I’m from Louisiana, the land of constriction, and I’m currently in Iraq. I’m sending money to NORML, and buying things like my hemp daypack, tee shirts, and others. I send emails to the folks back home to be active, as well as the Governor, senators, and representatives. I want to know how far away we are from our goal of hitting mainstream commercials for NORML? I mean, it sounds all good and well, but give me an idea… Can you put a temperature bulb on the site somewhere that shows how close we actually are to seeing sense on television? I’d love to see advertisements go mainstream, as would a lot of others, but if there’s a large void, it would give me more incentive to give. If there wasn’t much left, then I would be excited to be that close. It’s a win/win. Just a thought…

Peace sir,
Tyler D.

Over 500 NORML supporters donated slightly more than $16,000 (avg. donation was $32) in support of running the winning 60 second ad from NORML’s 2008 online ad contest.

The advertising media used by the campaign combined low cost national cable and Ohio News Network. For added exposure element a PR bonus blitz was distributed via PRweb.com.

Initially, it was difficult t get approval to run NORML’s PSA/Commercial. Ohio News Network was quick to be first but other media outlets passed. Finally, a national media vendor with homes in every market in the country, gave the go ahead.

The National Cable Homes buy (April 20-April 22, 2009) reached homes with ’smart cableboxes’, which tracks the precise networks and advertising spots watched. NORML only paid for the audience reached and who stayed tuned to the ads.

-97.5% of people who watched the stay tuned in.

-Average length of time they viewed was 59.2 seconds

NORML’s ad buyers viewed the PSA as being very effective, and for the very high percentage of the public who watched the ad, they apparently could not turn away.

The Numbers

7,700 spots ran across 210 markets over three days, in each market, 38 spots ran on CNN, Fox News, MSNBC, CNBC, CNN, CNN-Headline News, FX, Spike and Fuse.

-A total of 2,428,858 total viewing households were reached

-A total of 2,394,690 actual viewers watched the commercials live

-34, 168 additional viewers recorded the networks and watched the commercials within 7 days

-75 spots ran in 1.5 million homes on the Ohio News Network from April 23-April 28.

NORML’s PR package reached 30,000 journalists, 30,000 websites and 225,000 RSS subscribers, resulting in over 136,313 viewed packages, and 2,118 media outlets tracked the story.

The avg. cost was $2.07 per 60 second TV ad

*******************************************************

Because of the popularity of ‘4/20′ in general, the fact that the New York Times covered the event (via the University of Colorado NORML chapter’s National Conference on Cannabis Law Reform); Spike, G4 and Comedy Central all aired ‘4/20′ specials; and pro-cannabis law reform rallies around the United States, made for NORML’s launch of the first ever nationwide TV ad campaign in support of ending cannabis prohibition a fortuitous one!

To wit, the largest number of citizens to step up and be counted as bona fide supporters of cannabis law reform (and NORML), over the course a 24-48 hour period, ever happened this ‘4/20′ with over 1,765 new supporters joining the organization; and these newly-minted NORML members donated over $11,500.

Additionally, but to no surprise to NORML’s staff (or ISP provider), NORML’s already popular webpage received a substantial spike in webpage and podcast traffic during ‘4/20′.

Notice NORML and High Time webpages spike, while other cannabis-oriented webpages remained flat (Data by Alexa.com)

NORML and NORML Foundation plan on running more TV, Internet and Radio advertisement campaigns in the second half of 2009.

Stay tune to learn more and how you and your like-minded friends & family can help bring these needed public service advertisements in support of re-legalizing cannabis to the public.

If there were ever a year to attend NORML’s national conference, this is it.

NORML 2009: Yes We Cannabis!
September 24-26, 2009
Grand Hyatt Hotel
San Francisco

There has never been a greater cultural, media or political zeitgeist to re-legalize cannabis than right now. Indeed, even more so than the 1970s era of decriminalization.

Indicative of such momentum, last Thursday U.S. Representatives Barney Frank (D-MA) and Ron Paul (R-TX) have re-introduced the cannabis decriminalization bill that NORML help to write and champion for introduction in the 111th Congress.

Take Advantage Of Great Early Bird Registration and Reduced Room Rates At a Four-Star Tower Hotel in San Francisco
For this and other numerous reasons, if possible, please take advantage of NORML’s early bird discounts resulting in 35% off the conference registration and socials by registering ASAP.

>> REGISTER NOW <<

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Last week Breckenridge Colorado joined the growing chorus of municipalities across America seeking to create a sensible cannabis policy (one, that in principle, is similar to that of alcohol in the recognition between acceptable, responsible adult use and abuse). Even though Colorado is already one of the 13 states that have decriminalized possession amounts of cannabis, following Denver’s lead, Breckenridge voters will soon be asked to make cannabis both a lowest law enforcement priority and the ‘penalty’ for possessing it– nothing. Nada. No fine, no criminal record.

A bright and enthusiastic lawyer with a young and growing family in Breckenridge is one of the chief advocates for this initiative, and in an ongoing ‘The Law and Marijuana‘ series of essays submitted by attorneys from the NORML Legal Committee to be exclusively published by the organization, Sean McAllister opines about why he thinks cannabis prohibition has lasted over 70 years.

-AStP

————————–

By Sean T. McAllister, Esq., Member, NORML Legal Committee (Breckenridge, CO)

Marijuana remains illegal even though public attitudes are clearly changing on this topic. It is illegal even though 100 million Americans have smoked it and suffered little if any negative side effects. It is illegal even though 40% or more of Americans currently support legalization. It is illegal even though it is not physically addictive; you cannot overdose on marijuana; and the dependency rate of marijuana is lower than alcohol.

Marijuana remains illegal even though prohibition is incredibly expensive. The federal government spends at least $10 billion per year specifically on marijuana prohibition. Approximately 60,000 people are in prisons in America on marijuana violations only. If all 15-25 million Americans who smoke marijuana monthly were imprisoned, the country would spend $365 billion per year to incarcerate these people. Considering the country could reap approximately $6.2 billion per year if marijuana were taxed and regulated like alcohol, the war on marijuana easily costs somewhere in the neighborhood of $20 billion per year.

Marijuana remains illegal even though prohibition has miserably failed. After 35 years of a war on drugs largely targeting marijuana, the same number of high school students now say marijuana is easy to get and they had used it as answered those question in the affirmative in 1975. It remains illegal even though the Obama administration has declared an end to the “war on drugs,” while at the same time laughing off marijuana legalization.

Marijuana prohibition continues even though it empowers Mexican drug cartels. Approximately 60-70% of the profit of Mexican drug cartels comes from marijuana sales. If marijuana were taxed and regulated, this black market would virtually disappear, Mexican drug cartels would be much weaker, and our border would be much more secure.

Despite these facts, most politicians continue support marijuana prohibition. Commission after commission and newspaper editorial board after board may endorse marijuana legalization, but it continues to be ignored in state capitals. Grassroots activism does a great job keeping this issue in the press, but politicians continue to ignore it. Few politicians see it in their narrow interests of reelection to come out in favor of legalization of marijuana.

What follows is a brief analysis of some of the factors that continue to propagate the inertia of marijuana prohibition:

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Analysis by Richard Cowan

Even though California’s Governor Arnold Schwarzenegger has joined the calls for a debate on marijuana prohibition itself, there is still a lot of confusion about the legal status of the supposedly less controversial topic of “medical marijuana”. 

On April 2nd the Associated Press reported that Los Angeles Police Chief William Bratton “called on the City Council to speed up the drafting of stricter regulations on medical marijuana clinics, calling current state law ‘Looney Tunes’.” (Oddly, the story was reported on the San Jose Mercury-News website, but the LA Times only covered it in a blog.)

Bratton was right, but for the wrong reasons. He claimed, “They pass a law, then they have no regulations as to how to enforce the darn thing and, as a result, we have hundreds of these locations selling drugs to every Tom, Dick and Harry.”

First, if the dispensaries are selling any “drug” other than cannabis, the police do not need any action by the LA City Counsel to raid them. Find any of them selling hard drugs, and the medical cannabis community will support closing down the offenders.

That is not a rhetorical point. It is important to note that one justification for the dispensary system is that it keeps medical cannabis users from having to go to “street dealers” in order to get their medicine. However, in the broader context of cannabis prohibition in general, the California medical marijuana dispensary system does the same thing that the Dutch cannabis “coffee shop” system has been doing for decades. The Dutch call it the “separation of the markets for soft and hard drugs.” One consequence of this “separation of the markets” is that the Dutch have a much lower use of hard drugs, especially heroin, among young people than does the US.

Inasmuch as marijuana has always been much more readily available to young people than to sick and dying older people, would Chief Bratton really prefer that young people get their marijuana from “street dealers” – who may also sell hard drugs? See T’was Another Great Victory. Teen Marijuana Use Down; Oxy Use Up. Teen Cigarette Use Went Down More Than Teen Marijuana Use.

Second, the dispensaries are not selling to just anyone. They require a special form of identification that establishes the fact that a doctor has approved of the patient’s use of cannabis. (That is all that is required by state law, and – critically – all that is allowed by Federal law.)

“Street dealers” do not require any identification, and most teens say it is easier to get marijuana (on the street) than it is to get alcohol from licensed stores.

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by Gary Fields, (Source:Wall Street Journal)

14 May 2009
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Kerlikowske Says Analogy Is Counterproductive; Shift Aligns With Administration Preference for Treatment Over Incarceration

WASHINGTON — The Obama administration’s new drug czar says he wants to banish the idea that the U.S.  is fighting “a war on drugs,” a move that would underscore a shift favoring treatment over incarceration in trying to reduce illicit drug use.

In his first interview since being confirmed to head the White House Office of National Drug Control Policy, Gil Kerlikowske said Wednesday the bellicose analogy was a barrier to dealing with the nation’s drug issues.

“Regardless of how you try to explain to people it’s a ‘war on drugs’ or a ‘war on a product,’ people see a war as a war on them,” he said.  “We’re not at war with people in this country.”

View Full Image Gil Kerlikowske, the new White House drug czar, signaled Wednesday his openness to rethinking the government’s approach to fighting drug use.

Mr.  Kerlikowske’s comments are a signal that the Obama administration is set to follow a more moderate — and likely more controversial — stance on the nation’s drug problems.  Prior administrations talked about pushing treatment and reducing demand while continuing to focus primarily on a tough criminal-justice approach.

The Obama administration is likely to deal with drugs as a matter of public health rather than criminal justice alone, with treatment’s role growing relative to incarceration, Mr.  Kerlikowske said.

Already, the administration has called for an end to the disparity in how crimes involving crack cocaine and powder cocaine are dealt with.  Critics of the law say it unfairly targeted African-American communities, where crack is more prevalent.

The administration also said federal authorities would no longer raid medical-marijuana dispensaries in the 13 states where voters have made medical marijuana legal.  Agents had previously done so under federal law, which doesn’t provide for any exceptions to its marijuana prohibition.

During the presidential campaign, President Barack Obama also talked about ending the federal ban on funding for needle-exchange programs, which are used to stem the spread of HIV among intravenous-drug users.

The drug czar doesn’t have the power to enforce any of these changes himself, but Mr.  Kerlikowske plans to work with Congress and other agencies to alter current policies.  He said he hasn’t yet focused on U.S.  policy toward fighting drug-related crime in other countries.

Mr.  Kerlikowske was most recently the police chief in Seattle, a city known for experimenting with drug programs.  In 2003, voters there passed an initiative making the enforcement of simple marijuana violations a low priority.  The city has long had a needle-exchange program and hosts Hempfest, which draws tens of thousands of hemp and marijuana advocates.

Seattle currently is considering setting up a project that would divert drug defendants to treatment programs.

Mr.  Kerlikowske said he opposed the city’s 2003 initiative on police priorities.  His officers, however, say drug enforcement — especially for pot crimes — took a back seat, according to Sgt.  Richard O’Neill, president of the Seattle Police Officers Guild.  One result was an open-air drug market in the downtown business district, Mr.  O’Neill said.

“The average rank-and-file officer is saying, ‘He can’t control two blocks of Seattle, how is he going to control the nation?’ ” Mr.  O’Neill said.

Sen.  Tom Coburn, the lone senator to vote against Mr.  Kerlikowske, was concerned about the permissive attitude toward marijuana enforcement, a spokesman for the conservative Oklahoma Republican said.  [drug war]

Others said they are pleased by the way Seattle police balanced the available options.  “I think he believes there is a place for using the criminal sanctions to address the drug-abuse problem, but he’s more open to giving a hard look to solutions that look at the demand side of the equation,” said Alison Holcomb, drug-policy director with the Washington state American Civil Liberties Union.

Mr.  Kerlikowske said the issue was one of limited police resources, adding that he doesn’t support efforts to legalize drugs.  He also said he supports needle-exchange programs, calling them “part of a complete public-health model for dealing with addiction.”

Mr.  Kerlikowske’s career began in St.  Petersburg, Fla.  He recalled one incident as a Florida undercover officer during the 1970s that spurred his thinking that arrests alone wouldn’t fix matters.

“While we were sitting there, the guy we’re buying from is smoking pot and his toddler comes over and he blows smoke in the toddler’s face,” Mr.  Kerlikowske said.  “You go home at night, and you think of your own kids and your own family and you realize” the depth of the problem.

Since then, he has run four police departments, as well as the Justice Department’s Office of Community Policing during the Clinton administration.

Ethan Nadelmann of the Drug Policy Alliance, a group that supports legalization of medical marijuana, said he is “cautiously optimistic” about Mr.  Kerlikowske.  “The analogy we have is this is like turning around an ocean liner,” he said.  “What’s important is the damn thing is beginning to turn.”

James Pasco, executive director of the Fraternal Order of Police, the nation’s largest law-enforcement labor organization, said that while he holds Mr.  Kerlikowske in high regard, police officers are wary.

“While I don’t necessarily disagree with Gil’s focus on treatment and demand reduction, I don’t want to see it at the expense of law enforcement.  People need to understand that when they violate the law there are consequences.”

Boulder, Colorado: I have every reason to believe that ‘4/20′ in 2009 will be the biggest and most momentous one to date as NORML launches 7,770 nationwide TV ads that advocate for cannabis law reform; NORML expects record numbers of supporters to join the organization for the celebratory one-day price of $4.20 because, I believe, there is a palpable zeitgeist in America right now favoring reform; the Obama administration appears amenable to some cannabis law reforms in ways that no prior president since Jimmy Carter has embraced; and lastly, with NORML’s nearly 600,000 ‘friends’ on Facebook and nearly 67,000 MySpace, more Americans than ever before who are keen on cannabis can create a viral effect that benefits reform.

Here in Boulder between 10,000-15,000 students and activists are expected to celebrate in what has become the biggest 4/20 event in the world.

Heck, the New York Times has already posted a profile of 4/20 for today’s paper, where they came yesterday for interview and photos to the University of Colorado at Boulder’s National Marijuana Forum. This portends well to what will be an insane day in the media for pro-reform groups like NORML (I’ve already got 35 interviews scheduled…) as I was also asked to pen an essay for National Public Radio’s All Things Considered that I assume will be published today. (UPDATE! Read and comment on Allen’s essay here.)

I dare say we as a country are finally ‘getting it’ regarding the clear and obvious need to reform our misguided cannabis laws.

Thanks to the hundreds of NORML supporters who donated what they could to buy ad time to launch a timely 4/20 ad campaign, you’re the green that keeps NORML all grassroots, all of the time!

Have an enjoyable and safe 4/20 from the staff of NORML!

Legalization: Yes We Can - Jason Druss

[UPDATE: Yes, the part at the end where the young lady giggles has been edited out for the airing on TV.  I will work to find a copy to place on our site. -- Russ Belville, National Outreach Coordinator]

Marijuana Advocacy Group Launches TV Campaign on ‘4/20’

The National Organization for the Reform of Marijuana Laws Foundation (NORML Foundation) a Washington, D.C.-based advocacy organization, established in 1997, is purchasing advertising time on selective cable outlets to underscore the urgency of decriminalizing cannabis.

The NORML Foundation launched this pro-marijuana ad campaign to create further political pressure on the federal government to recognize 1) the ever-increasing support of Americans who favor cannabis legalization, 2) the clear sea change of cannabis laws that’s been happening at the state level since Californians voted in favor of medicinal access to cannabis in 1996, and 3) to rally cannabis consumers and anti-prohibitionists on April 20, a date on the calendar that has organically become a national day to both publicly celebrate cannabis as well as protest 70 years of prohibition.

The featured ad is the winner of NORML’s recent user-generated-content contest that asks NORML supporters: ‘What would you say to President Obama about legalizing marijuana?’

New Jersey college student and up and coming filmmaker Jason Druss created the winning submission and is the recipient of the contest’s $3,500 cash grand prize after 6500 votes were cast on NORML’s webpage. “It’s time for President Obama to endorse cannabis law reform where it is legally controlled and taxed like alcohol and tobacco products,” stated Jason Druss. “It’s shocking that students can lose out from federal student loans for possessing a few joints, when pot’s been part of the college culture for decades.’

Marijuana, By the Numbers…
Thirteen states (with a population base of 115 million Americans) have decriminalized cannabis possession; thirteen states (with a population base of 75 million Americans) now have medical cannabis laws. Additionally, more states than ever before are debating cannabis law reform, including California and Massachusetts where legalization legislation have been introduced.

Since 1965, over 20 million Americans have been arrested on cannabis-related charges—90% for possession-only; over 900,000 cannabis arrests are expected again this year.

According to numerous survey and polls, approximately 75% of Americans support medical access to cannabis; 73% favor decriminalizing cannabis possession for adults and 42% of Americans support legalizing cannabis.

7,700 NORML Foundation ads are appearing on cable outlets nationwide (with a strong media buy in Ohio) on CNN, CNBC, Fox News Channel, Fuse, FX Networks, G4, MSNBC, CNN’s Headline News and Spike TV.

A commenter named Christopher on the NORML Blog had this to mention about my previous Who Are You? post:

I would like to know the percentage of smokers, from those charts, that are successful. The biggest argument I hear is that Marijuana makes you lazy and unable to do real work. So what percentage of average smokers are bums and what percentage are productive members of society?

Ask and ye shall receive. According to the Quick Tables at SAMHDA based on results from the 2007 National Surveys on Drug Use and Health, people who have smoked pot are better educated and work harder than people who never have smoked pot.

Now it’s likely the employment data have changed since 2007, but at first glance, it appears that the majority of people employed full-time and the majority of the unemployed have smoked marijuana. The 43.5% figure for the part time workers makes sense, if you figure that more low-skilled, part-time positions are likely to face a drug test.

Employment Status of American Adults

Based on the responses, about two-thirds (67.8%) of all American adults are employed part-time or full-time, and the unemployed account for 3.2% of all adults (remember, 2007 figures, plus these numbers will vary from official unemployment statistics because some of those “others” would be counted as unemployed, but aren’t in this survey.)

Employment Status of American Adults Who Have Ever Used Marijuana

But when you break these numbers down for only those American adults who have used marijuana, we find that over three-quarters (78.3%) of all marijuana users are employed part-time or full-time. To be fair, a larger proportion (4% vs. 3.2%) of marijuana users are unemployed than the proportion for all adults, but not so much as to be statistically significant.

Frequency of Marijuana Use by Full-Time Employed Adults who Used Marijuana at least Once per Year

There are 12.9 million American Adults, out of the 22 million total who have smoked at least once a year, who are employed full time. When we break down their use by frequency, we find the largest proportion, well over a third (36%) of full-time employed marijuana smokers are using more than 100 days per year. That’s 4.7 million full-time employed chronic marijuana users - and they can’t all be snowboarders, rappers, and head shop owners.

Educational Attainment vs. Marijuana Usage

Finally, almost half of American Adults who have one year or more of college education have smoked marijuana, while among those with only a high school diploma / GED or less educational attainment, about one-third have smoked marijuana. I’m not saying that smoking marijuana will make you smarter, but it seems the smarter you are, the more likely you’ll smoke marijuana.

So there you have it. The “average” pot smoker, if there is such a thing, is a white, college educated, full-time employed male under the age of fifty. In other words… ME!

While 4/20 has become an national phenomenon of sorts, and is the launch date these days for numerous commercial products and services directed at America’s cannabis consumers, this remarkable day in my view has lacked a certain degree of needed gravitas– with ‘4/20′ looking more like a ‘party in the park’ than genuinely organic socio-political events that elected policymakers and the media should take seriously.

However, I’d like to highlight the Colorado University chapter of NORML for not only holding the largest organized annual ‘4/20′ event in the world–but for recognizing this year, a year marked so far by an ever-growing voter sentiment about the need to legalize cannabis–that ‘4/20′ provides cannabis law reform advocates a prime annual opportunity to do far more than just protest in the park by convening a day-long, substantive conference in advance of ‘celebrating cannabis’ the next day by exploring logical and effective alternatives to cannabis prohibition.

NORML encourages college chapters of NORML and SSDP to follow CU NORML’s lead by organizing ‘marijuana forums’ on their campuses next week, as college students are disproportionately arrested at higher rates than most other subgroups of Americans for cannabis possession charges and can be denied access to federal loans for college if convicted of a single cannabis possession offense.

Despite President Obama’s unfortunate inability to take Americans’ current calls for cannabis law reforms seriously, there is nothing funny about cannabis prohibition in America. Next weekend at The University of Colorado at Boulder, students, activists, professors, lawyers and doctors, as well as proponents of cannabis prohibition will engage in serious-minded discussion and symposiums about how to move forward into the near future by crafting functional cannabis policies at the state and federal level.

National Marijuana Forum
April 18-20, 2009
University of Colorado, Boulder

For a complete schedule, check out NORML@CU!

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