NORML is pleased to announce the newest member of the NORML Business Network; Julie’s Baked Goods. The Denver-based edibles company produces of some of the highest quality, all-natural cannabis snacks in the state, and is also a prime example of responsible labeling among infused food companies. Formerly known as Julie & Kate’s Baked Goods, the inspiration behind starting the business came when both women were dealing with a serious illness and agreed that marijuana could be beneficial to managing their symptoms. What started as a friendly trial, with a bag of weed in a domestic kitchen in 2008, has turned into one of the leading marijuana edible companies in Colorado.
The product line for Julie’s Baked Goods is geared toward “foodies” and health conscious consumers. Items have turned out to be especially popular in Boulder, and among the senior crowd. Each creation starts with clarified butter or coconut oil that is infused with specific strain of organically grown marijuana and is slowly heated to carefully extract every last bit of activated cannabinoids. They use only premium, all-natural ingredients for their gluten-free THC infused edibles. The founders built product testing into the budget of their business plan before they even opened – unlike most of the other marijuana companies around at that time. The company has nearly a half-dozen products, including a fresh granola snack, a roasted Seed Mix (which took 1 year to develop), the Nutty Bite (37 recipes), the Groovy Granola Bar and clarified cannabutter.
“Consume ¼ of the package, wait 60 minutes, eat more if necessary. Try eating with yogurt, milk or other healthy food. Fat facilitates THC digestion and intensifies psychoactive effects. If you over ingest: drink water or tea, avoid eating fatty foods. Onset: 45-60 minutes after ingestion. Effect Duration: 4-10 hours. First Euphoric Peak: 2 hours. Second Euphoric Peak: 3-4 hours. Please Plan Accordingly.” – Text from the label of a Julie’s Baked Goods product
Most notably, Julie’s Baked Goods has been on the forefront of responsible edible education for consumers from the beginning. Since their first sale in 2010, the company has been a model of proper labeling (prior to the implementation of labeling laws), dedicated to making sure that the consumer is prepared for the experience. Products include information about the recommended amount, the onset of the high, how long it might last, certain foods that can intensify the feeling and how to mitigate the negative effects of over ingestion. When Colorado implemented new edible labeling laws a few months ago, they didn’t have to change a thing.
Julie’s Baked Goods is a wonderful example of how the industry can be proactive about incorporating responsible business practices and self-regulation into such their burgeoning market. The products are sold in over 125 different cannabis stores around the state, including locations such as Preferred Organic Therapy in Denver, and The Farm in Boulder.
Throughout every facet of their business, Julie’s Baked Goods has gone above and beyond the letter of the law, setting a standard that embodies the ideals of corporate social responsibility, and the principles of the NORML Business Network. This is how an edibles company does it right.
**Julie’s Baked Goods is a licensed and regulated marijuana business whose products can only be purchased in the state of Colorado, either by medical marijuana patients or retail customers who are 21 and older.**
For more information about joining the NORML Business Network go to www.norml.org/business
Washington state-licensed marijuana retailers sold an estimated $3.8 million in cannabis products in July, the first month during which such sales were allowed under state law. The sales are estimated to have already generated more than $1 million in tax revenue.
To date, the state’s Liquor Control Board has issued marijuana retail licenses to some 40 facilities. However, only 16 of those stores reported sales in the month of July, according to the Associated Press. Under state regulations, the Board may issue a total of 334 licenses to retail facilities statewide.
Voters in both states in 2012 approved ballot measures regulating the commercial production, retail sale, and adult use of cannabis.
NORML has been fighting for nearly half a century to replace our nation’s overreaching, under-serving and (by any objective measure) disastrous marijuana laws with a sensible, regulated retail system – and in 2014, real change is finally upon us. The effective launch of Colorado and Washington State’s new cannabis market is a clear indication that the days of prohibition are numbered. Marijuana is now a true commercial commodity, and with that comes a new set of standards – the likes of which the industry, and the movement have never seen before.
As a result of the commercialization of this new industry, NORML is pleased to announce the launch of the NORML Business Network, a new initiative seeking to bridge consumer advocacy with the cannabis industry. The Network will be collaborating with marijuana companies and ancillary businesses that are committed to using their enterprise as a positive example of corporate social responsibility, and a platform for ending marijuana prohibition nationwide. The NORML Business Network has already partnered with Weedmaps, Marijuana.com and High Times Magazine to further promote this initiative, and to highlight other members of the NORML Business Network through their various mediums.
The NORML Business Network is a selective, industry focused, membership-based program that advocates for high industry standards, and using business as a force for change. The Network’s mission is to empower the market early on to become invested in creating a culture of self-regulation, and to encourage entities to adopt a socially conscious corporate model that integrates the interests of their customers and communities into the fabric of their business’ DNA. Similar to that of the Better Business Bureau, stores or products that carry the NORML Business Partner seal confirms that they are operating a “values-driven” enterprise, and are active supporters of marijuana law reform nationwide. NORML Business Partners will be required to meet certain criteria, including various market and industry qualifiers such as testing, labeling, environmental sustainability, fair wages, decent pricing and special discounts for certain populations such as seniors and veterans.
The cannabis industry is under more scrutiny than any other developing market has ever been, and it is critical for all stakeholders to remain cognizant of this enduring challenge. The public as well as lawmakers will be watching closely at how these new policies in Colorado and Washington affect the communities and environments of those states, and beyond their borders. How retail marijuana unfolds in these early years will determine the future course of legalization nationwide.
As a consumer advocacy nonprofit, NORML is dedicated to identifying and protecting all new and evolving stakeholder interests – while also continuing on the path to legalization nationwide. The organization recognizes that the implementation of Colorado and Washington State’s commercial retail cannabis market have permanently changed the scope of the consumer advocacy debate, and the NORML Business Network is a natural evolution for the forty-five year old organization. The evolution of this burgeoning industry is creating entirely new legal and logistical challenges, which call for new standards and industry accountability – and NORML will continue to advocate for consumer’s interests under a legal regime.
“We want to recognize the positive impact these marijuana businesses are having on their communities by highlighting those who go above and beyond the letter of the law in an effort to align their economic benefits alongside the interests of their customers and communities,” said Sabrina Fendrick, NORML’s Director of Strategic Partnerships.
The NORML Business Network will promote these good corporate citizens to a national audience, media, elected official and the public safety community, amplifying their work as positive examples of the marijuana industry. This in turn will help solidify the integrity of legalization as public policy, and ensure the sustainability of the industry as reform takes root nationwide. For more information visit www.norml.org/business.