CNBC Documentary Revisits Marijuana Prohibition: ‘Marijuana USA’

With the unmistakable promotional jingle from the 1960s hit TV show ‘Green Acres‘ and on the heels of its most lucrative documentary ‘Marijuana, Inc.’, CNBC revisits the largely untaxed and unregulated multi-billion dollar industry created by the federal government’s failed 74-year-old Cannabis Prohibition on Wednesday, December 8 at 9 PM (eastern/pacific).

In the wake of a Time Magazine cover piece ‘Amerijuana’ two weeks ago, CNBC, the nation’s number one business channel on television, is taking a second bite at Cannabis Prohibition with ‘Marijuana USA’.

As with ‘Marijuana, Inc.’ (which happens to be the most watched CNBC documentary in the channel’s history), NORML’s staff and legal committee has again provided substantial research information to CNBC. NORML’s deputy director Paul Armentano and I were asked to contribute an essay in favor of cannabis legalization in opposition to someone who actually supports Cannabis Prohibition.

CNBC’s ‘Marijuana and Money’ web page is loaded with interesting commentaries and videos (see below).

Watch the premiere on Wednesday, record it on your DVDR, or, like Marijuana Inc., get ready to see the documentary re-broadcast frequently in the next six months as CNBC rings the profit register again covering a failed government policy historically known as: Cannabis Prohibition.

The Cannabis Commentary

CNBC — The Marijuana Lobby: All Grown Up

Just in time for 4/20, cable news titan CNBC has launched “Marijuana & Money: A Special Report” — a comprehensive online collection of features and commentaries covering all things cannabis.

Headline stories and featured videos include:

The Cost-and-Benefit Arguments Around Enforcement; Tax Potential For Government; States With The Most Liberal Pot Laws; States With The Toughest Pot Laws The Confused State of Pot Law Enforcement; and The New Pot: No High, No Pain, No Problem.

There’s also commentaries in favor of marijuana law reform from political heavyweights like: former Republican Governor of New Mexico Gary Johnson (The War On Drugs Has Failed, So Tax And Regulate Marijuana); ex-New York City Democrat Mayor Ed Koch (Let’s Get The Facts About Marijuana And Move On From There); Rhode Island Democrat State Senator Joshua Miller (Rhode Island’s Drive for Sensible Marijuana Laws); former Seattle Police Chief Norm Stamper (Legalization Will Reduce Crime, Free Up Police Resources) and U.S. Republican Congressman Ron Paul of Texas (End Insanity Of The War on Drugs—Start With Decriminalizing Marijuana at The Federal Level).

Naturally, for the sake of ‘balance,’ the rantings and ramblings of a handful of prohibitionist ‘flat Earthers’ like Drug Free Kids’ Joyce Nalepka (My ‘Addiction’ To Fighting Drugs) and former DEA Administrator Asa Hutchinson (Legalizing Marijuana Not Worth the Costs) are thrown in for good measure, but by this time it’s unlikely that anyone is listening.

Arguably the centerpiece of the collection is a feature entitled, “The Marijuana Lobby: All Grown Up,” which examines the history and progress of the marijuana law reform movement — and profiles NORML’s role in particular. Here’s an excerpt:

The Marijuana Lobby: All Grown Up
via CNBC

What a difference 20 years has made for the head of the pot lobbying group, the National Organization for the Reform of Marijuana Laws, Norml.

In the old days congressmen would ask Allan St. Pierre about males developing breasts as a result of smoking marijuana–a la the government propaganda movie “Reefer Madness”. Now St. Pierre has legislators calling him to help write bills.

“I wrote five last year,” says St. Pierre.

… “Prohibition is a luxury we can no longer afford, lawmakers tell me now,” St. Pierre says. “And just as the Great Depression sped up the repeal of the Prohibition on alcohol by decades, the current recession appears to be really speeding things up with respect to marijuana.”

… “We’ve got the baby boom generation in power, a crushing recession and an Internet that allows us to get around a lap-doggish national media,” he said. “We’ve never had the support of more powerful people in this effort.”

Read the full story here. And, of course, have a happy 4/20!

Marijuana, Inc: Tonight on CNBC!

A major, strongly promoted news special on marijuana prohibition will air this evening at 9 PM and 1AM (eastern) on CNBC.

CNBC is running an online poll in relation with their documentary ‘Marijuana, Inc.’ and the results so far, not at all surprising—98% of voters have voted ‘yes’ to decriminalize marijuana! The positive tone of CNBC’s poll suggests that ‘Marijuana, Inc.’ will indeed be a well-watched news piece on marijuana, and likely another small step towards legalization and regulation of cannabis in the United States.

Just like with the Change.gov/Change.org efforts of the last few weeks, where marijuana reform ranked #1 for Americans, let’s keep the pressure on and see if the vote totals in support of decriminalizing marijuana can maintain a 98%-2% lead. Cast your vote here.

After you watch Marijuana, Inc., come back to NORML’s blogs and comment on what your impressions of the 1-hour documentary are and if you believe CNBC’s coverage of cannabis prohibition is helpful or not in the overall reform efforts.

Mainstream Media Looks At Marijuana Prohibition

Fire Up The Digital Recorders! January Is ‘Marijuana’ Month On The Groove Tube

As if this month was not busy enough with the arrival of Barack Obama to the White House and an ever-growing popular buzz about the need for cannabis law reform all over the media and internet, three major MSM outlets are scheduled to broadcast prime time specials examining aspects of cannabis prohibition.

On Friday, January 16, the venerable NBC news show Dateline has scheduled an hour-long profile of the tragic death of Florida college student Rachel Hoffman. Ms. Hoffman was arrested with cannabis and unfortunately trusted local police to become an undercover informant, which ultimately led to her murder. Her shocking death has forced Florida law enforcement to re-examine the use of confidential informants in drug cases and raised the question publicly about decriminalizing cannabis for adult use.

ABC 20/20 correspondent John Stossel’s investigative unit is going to cast its usually critical eye at government overreach and wasteful spending, this time specifically towards the noted case of medical cannabis provider Charles Lynch. By all media accounts and advanced in his legal defense, Mr. Lynch was operating a ‘Main Street’ medical cannabis dispensary in Santa Barbara, California in compliance with local and state medical cannabis laws. However, the federal government continues to selectively arrest and prosecute medical cannabis providers under federal laws. Mr. Lynch’s appeal for a new trial has been rejected and he now potentially faces a mandatory five-year sentence at an upcoming sentencing hearing. Depending on the editing process, the story will likely broadcast either Friday the 9th or 16th @ 10PM (eastern).

Business network CNBC has produced an one-hour special called Marijuana, Inc. to premiere at 9 pm (eastern), January 22. Fascinated by the multi-billion untaxed, unregulated cannabis business in the United States, notably on the west coast, producers fanned out to interview cultivators, medical cannabis dispensary owners, middle-class cannabis consumers and of course law enforcement.

Lastly, NORML hears whispers of a major piece about cannabis prohibition being researched for publication at America’s largest Sunday newspaper circulation drop-in, Parade.