CBS News: Marijuana No Longer Focus of Anti-Drug Campaigns

Marijuana No Longer Focus of Anti-Drug Campaigns

CBS News Examination Finds Prescription Drugs Are Seen as Bigger Threat Than Marijuana by Government, Non-Profit Groups

[Editor's note: Hallelujah!]

By Elizabeth Sprague

Over the last several years, without many people realizing it, the U.S. government has changed the focus of its anti-drug efforts, deemphasizing marijuana in favor of prescription drugs.

A CBS News survey of government and nonprofit anti-drug groups has found a retreat from anti-marijuana campaigns over the past several years as prescription and over the counter drug abuse has grown amongst teens.

In fact, the Partnership for a Drug Free America, the nation’s largest creator of anti-drug messages, hasn’t produced a single anti-marijuana public service advertisement since 2005.

The change comes as a result of the decline in marijuana use amongst teens, and growing worry over the abuse of prescription drugs. Marijuana use has been declining for 10 years and past-month use is down 25 percent since 2001 according to the largest tracking study in the U.S., “Monitoring the Future” by the University of Michigan.

Meanwhile prescription drug abuse has held steady over the past five years according to the Partnership for a Drug-Free America, with nearly one in five teens (19 percent) abusing prescription medications to get high.

“There is a new threat in town,” Robert Dennisoton of the Office of National Drug Control Policy said.

The concern about pills has been highlighted by a string of high profile deaths like that of Heath Ledger, Anna Nicole Smith, and possibly Michael Jackson — all tied to the abuse of legal prescription drugs.

In an effort to spread awareness about the dangers of the misuse of prescription drugs, the Partnership for a Drug-Free America even refers to young people today as “Generation Rx” in TV advertisements that point to the dangers of misuse of those drugs.

“For this generation, high prevalence of prescription drug abuse was kicking in… there was a dawning, and a number of us began to feel that we need to do something about it,” said Sean Clark, executive vice president with the Partnership for a Drug-Free America.

The Office of National Drug Control Policy, the government’s drug policy wing, now dedicates all of its campaign resources directed at parents – some $14 million dollars since 2008 – to the abuse of prescription and over the counter drugs.

“The issue of prescription drug abuse, which the Office of National Drug Control Policy has been shouting about from the rooftops, it is a significant problem in this country,” National Drug Control Policy Director Gil Kerlikowske said on “The Early Show” last week.

Advocates for marijuana legalization argue that the shift from anti-marijuana to anti-pill messages has come at least in large part because prescription and over the counter medicines are far more deadly than marijuana. (more…)