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Super Bowl

  • by NORML January 24, 2014

    FOR IMMEDIATE RELEASE

    Colorado and Washington NORML: Cannabis Gets a "Super-Bowl" to Highlight Marijuana Law Reforms!

    Bud Bowl. Weed Bowl. Fill a Bowl. Stoner Bowl. Super Stupor Bowl. Whatever you call it, the teams from Denver and Seattle are in it to win it! And so are cannabis consumers! The annual Super Bowl is always a great time for a few friendly wagers, and cannabis consumers are no exception. Happy to uphold this proud tradition, Colorado NORML and Washington NORML have made a little side bet on this historic game:

    If the Denver Broncos win, WA NORML has agreed to dress in Bronco colors of blue and orange and sing Karaoke-style Colorado’s (second) official state song "Rocky Mountain High" by John Denver. If the Seattle Seahawks win, CO NORML will do the same, but in Seahawk blue and green and singing "Purple Haze" by Jimi Hendrix, a native son of Seattle.

    A video of the performance must be posted on the respective state chapter’s web site, Facebook page and on YouTube for a minimum of one week, with an acknowledgment that the winning team’s state is simply awesome.

    The unfortunate irony is that, despite the legalization of recreational marijuana in Washington and Colorado, the NFL continues to ban its use among players, although it is not a performance enhancing drug. Both teams have each lost key players this season to marijuana-related suspensions. The Denver Broncos Von Miller, 2011 NFL defensive rookie of the year, Seattle Seahawks cornerback Walter Thurmond, and Seahawks cornerback Brandon Browner have all received suspensions for failing drug tests.

    The NFL would be wise to be more open to marijuana use among players. Its value as a safer treatment than opiates for pain resulting from the brutality of the game, must be acknowledged. With concerns over repeat concussions and the resulting traumatic brain injury to players like Junior Seau, the league should be particularly interested in marijuana’s potential to prevent long-term damage associated with brain injuries. Some NFL players might use cannabis for its medicinal benefits, but others may choose it to unwind as an alternative to alcohol, just as others might drink a beer or a martini. However, cannabis use doesn’t have the same risks associated with mixing prescription drugs, particularly painkillers, and alcohol.

    So while we celebrate this historic Super Doobie Bowl, cheering on our respective teams, and laughing about the irony of it all, let’s not forget those players on and off the field whose employers will not allow them to consume a legal substance that has never had an associated death in all of recorded history.

    Let the schwag talking begin!

    Media Contacts:

    Colorado NORML

    Washington NORML

    • Kevin Oliver, Executive Director, kevin@wanorml.org, 206-641-0935
    • Rick Steves (PBS Travel Guide) and Advisory Board Member, 206-641-0935
    • Alison Holcomb (I-502 Author) and Advisory Board Member, 206-641-0935
  • by Allen St. Pierre, Former NORML Executive Director September 25, 2013

    normlbowlThanks to NORML members and supporters who pushed NORML’s proposed Super Bowl ad in an ongoing Intuit ad contest to the number one position. This morning, Intuit informed us that we have advanced to Round 2 of the contest. Entries who are deemed finalists from this round will be informed on October 29th.

    We can put marijuana legalization before the masses at this year’s Super Bowl, but we still need your help. You can click here to vote for NORML’s entry (Note: You can vote once a day).

    Click here to vote for NORML’s Super Bowl Ad!

    “NORML would like to thank everyone who voted for our entry in Intuit’s contest. Millions of Americans now believe that it is time to legalize and regulate marijuana, winning this contest will help put that message in front of millions more,” stated NORML Communications Director Erik Altieri, “As a non-profit with a small staff and limited budget, we would greatly benefit from this contest just the same as any of the other small business entries. One would argue that NORML would benefit even more so than many, as our brand is looking to broadcast a truly national message and bring to light an issue that directly and adversely impacts countless thousands in our country every year. We hope Intuit will give NORML the same fair chance as any other entrant. Our victory would be a win for all parties involved: Intuit gets lots of media coverage and good will for themselves and their contest, FOX would bring in hundreds of thousands of new viewers who would otherwise not watch the Super Bowl, and NORML gets to take our message about the tragic failings of marijuana prohibition to the masses. Keep voting and we can make marijuana law reform the topic of discussion at watch parties across the nation during the big game.”

    Our entry has caught the attention of mainstream media around the country. NORML staff have conducted dozens of media interviews in the last week about Intuit’s Super Bowl Small Business Ad Contest, to wit:

    USA Today 

    Time

    BusinessWeek 

    Advertising Age

    San Francisco Chronicle

    Seattle Pi

    Including this humorous (and spot on) news video that is being shown nationwide on selective TV stations:

    “One of the organizations competing in the online vote, NORML, a national lobbying organization working towards the legalization of pot. Yep, we can see the first commercial for the legalization of marijuana during the Super Bowl.

    How dare they right? The Super Bowl is an American institution, a family friendly event, brought to you the makers of beer and junk food and male enhancement pills. How could they let such an atrocity happen? Well, it’s quite simple hypocrites…alcohol induced deaths in 2010? More than 25,000 people, heart disease? Over 780,000. Erections lasting over 4 hours…the jury is still out. But pot? Zero, nada, zilch, zip. Ever.

    It is time we stop wasting an estimated 10 billion dollars per year on the enforcement of marijuana laws. It’s time we stop putting people away for the recreational use of a natural product that has legitimate health benefits.”

  • by Allen St. Pierre, Former NORML Executive Director February 5, 2010

    With great regret and chagrin to report, CBS has rejected a contract deal with NORML to place a pro-cannabis law reform advertisement on the biggest electronic billboard in Times Square (The CBS ‘Super Screen’ at 42nd St) claiming that the advertisement is too political. NORML had a contract for the 15 second spot below on the giant billboard (and a second one featuring President Obama and New York City’s high cannabis arrest rate with its shocking racial disparity in enforcement).

    High Times breaks the story tonight here.

    This of course makes no sense to have CBS reject a non-profit organization like NORML’s pro-cannabis law reform advertisement, when, during the Super Bowl on Sunday–the most watched TV event annually in the United States–CBS is scheduled to air a controversial anti-abortion television advertisement produced by the socially conservative non-profit group Focus on the Family (who, like apparently CBS, is anti-cannabis). Last year, CBS rejected an advertisement from the liberal advocacy group MoveOn.org claiming it was too political as well.

    normlcbs

    The hypocrisy and double standard here is appalling. NORML and MoveOn.org ads are deemed ‘political’ and can’t be purchased and broadcast by CBS, but Focus on the Family can roll a political hand grenade in the form of an anti-abortion TV ad into American households on no less than Super Bowl Sunday for the full and desired effect of creating public discussion.

    CBSNews

    Worse, beyond the fact that CBS censors political speech, the company has no apparent problems making money off the general public’s strong interest in ‘marijuana’ as the network has established Marijuana Nation, an eye-ball sucking, archive-rich, comprehensive and well done webpage relating to cannabis found on the Internet (Ironically, CBS’ site competes with NORML and High Times’ general content for readers…).

    There are numerous reasons why cannabis prohibition has lasted over 72-years, and when huge, mainstream media outlets (who control bill boards, radio and TV, etc…) pick and choose what organization’s free speech they support and those they don’t–recognizing that absent a vibrant and informed public discussion about needed public policy changes, like ending cannabis prohibition, those needed public policy changes take so much longer than they would organically absent the filter of mainstream, corporate-leaning mega media outlets.

    Personally, I can only wonder what public discourse, with now even more corporate influence, is going to look like in America post the SCOTUS decision two weeks ago in Citizens United vs. Federal Election Commission.

  • by Allen St. Pierre, Former NORML Executive Director January 31, 2009

    Sure, tens of millions of Americans will be hunkering down in front of their television sets with friends and family tomorrow to ostensibly watch the Super Bowl between the Pittsburgh Steelers and Arizona Cardinals, but as we all know the day of the Super Bowl is America’s showcase for the most expensive and often creative commercial television advertisements of the year.

    That’s all fine and dandy, but how much cooler is NORML’s first ever SuperBOWL Pro-Marijuana Law Reform Ad Contest? Heh?! Forget the painfully boring and tedious eight hours of Pre-SuperBowl television programming…watch and share all of these great pro-marijuana law reform ads.

    $10,000 in cash prizes and NORML swag is up for grabs for the most creative pro-marijuana law reform ad—and YOU and your friends are the judges to determine this year’s winners.

    Starting in September, NORML launched our third annual ‘NORML Ad Contest’, and after culling through hundreds of submissions, NORML’s staff and members of the board of directors recently narrowed the field to the top #25 videos for consideration in our first-ever online poll that will determine the contest’s winners.obama_graphic_200.gif

    Get This Contest Dug on Digg!
    Please, tell all your like-minded friends, family and co-workers about NORML’s Ad Contest and encourage them to 1) vote once for their top three choices and 2) join NORML!

    Voting online for the winners will last one week and end at midnight (PST), Sunday, February 7, 2009.

    There is a terrific variety of videos, artistic creativity and passion for marijuana law reform represented in these top #25 contest submissions, and I want to personally thank the hundreds of NORML supporters who submitted videos and flash animations into NORML’s ad contest for consideration.

    Advice for watching and judging NORML Ad Contest Videos: Mindful that you can vote one time and only choose your top three picks for winners, my recommendations are to watch the videos a number of times this week—possibly in different states of consciousness—and then hone in on your top three video choices for NORML’s best pro-marijuana reform ads. Also, for maximum viewing pleasure, when watching YouTube-based videos, it is best that the video first load entirely before viewing is initiated.

    Like last year’s winning ad, and because of the generous financial support of NORML’s members, this year’s winning ad(s) will air in selected, local television markets in the United States, including President Obama’s new neighborhood here at the end of 16th Street, in the northwest section of Washington, D.C.*

    Thanks again to this year’s contestants for standing up for what is right and for the many online voters who’ll pick this year’s winning pro-marijuana ad contest video or flash animation.

    *Subject to local cable providers accepting NORML’s advocacy ads