NORML@40: In the Beginning

  • by Erik Altieri, NORML Executive Director March 9, 2011

    NORML is pleased to announce the premiere of ‘NORML@40,’ a new video series on our YouTube channel NORMLtv. This retrospective video collection documents the trials, tribulations, and accomplishments of America’s marijuana consumer lobby from those who kept the movement going for the past four decades.

    In the debut episode, founder and legal counsel Keith Stroup discusses how it all got started. Learn how his time with the Product Safety Commission provided the framework for what would become the longest running pro-marijuana organization in the country and how former US Attorney General Ramsey Clark influenced the acronym we all know and love.

    Subscribe to NORMLtv and visit NORML’s Facebook page for announcements regarding future ‘NORML@40’ episodes. Also stay tuned to NORMLtv for periodic installments of ‘NORML Update’ and ‘Ask NORML.’

    Get active; get NORML!

    25 responses to “NORML@40: In the Beginning”

    1. […] full post on NORML Blog, Marijuana Law Reform Share and […]

    2. MrsRatsRectum says:

      With all these state budget reductions now is the time to start the drumbeat for the federal government to get the fuck out of the way. Cannabis needs to be taxed. If the Feds don’t want to do it, then the local cops should just start issuing waivers like the Dutch gedoogbeleid that basically say that the bearers and those named will not be pursued, apprehended, raided or prosecuted by the police and that they have a say in who runs things and such as the Dutch Bibab testing procedure. You’ll get a vignet from the mayor or local government. You can read all about it, but you have to know Dutch. It’s not available in English. I don’t have time to translate it now. Sorry.

      Anyway, the police will collect their own taxes on it for the community.

      Here is the link:


    3. jj says:

      can someone please tell me if it is true that plastic companies have began making plastic that can “hide” marijuana grow ops from being able to be seen by police heli’s?

    4. pissedoffveteran says:

      I admire the amount of courage it must have taken to start such a wonderful organization. Even in this day and age I am hesitant to voice my support for Marijuana in certain circles because of the potential backlash. Kieth Stroup is a real American hero in my eyes. Thank You

    5. Chris in WI says:

      I still find it sad that a 40th Bday was needed.

      We all know this should have ended a long time ago, but keep up the fight!

    6. […] View full post on NORML Blog, Marijuana Law Reform […]

    7. Chris says:

      Hey BIg Brother:

      I just purchased some JWH-122 since you only banned three of about 400 versions.

      Turns out its even more potent cannabinoid than the 18, higher Ki affinity for CB receptors than Delta-9 you worry about, and it was cheap and the govt ships it to my door (with tracking).

      Good luck with that Drug War(tm). You are at war with yourself, and I can wait until you implode.


      A Synthetic Cannibinoid Consumer, growing more brain cells everyday because of cannibinoid use.

    8. Villein says:

      I love history, and it is nice to get a little bit of the history of this organization.

    9. Happy Birthday Norml! I think all your effort and hard work is about to pay off. I thought I would never see the day Prohabition would be over. It is not here yet,but I can see a light at the end of the tunnel.

      Good luck and god bless you and yours,
      Nancy Lee Garrett

    10. Ozlanthos says:

      I think NORML should have stuck with REPEAL! When they finally opted to re-legalize alcohol, I am sure no one was part of a group suggesting the “reform” of the 18th Amendment, but the REPEAL of it! The same must be done now with regard to all psychoactive substances. The drug war is a war of leisure. Meaning that it is an ideological battle being fought for fear-based, and frivolous reasons.

      One could argue, “what about the children”? What about them indeed? Aren’t you the parent? If so, be the PARENT, and quit expecting the federal or state government to do it for you! One could argue that they aren’t safe. Well a car really isn’t that safe when you think about it. The safety of a car comes from the safe practices of the driver, not from the car itself. As the driver of your own consciousness, the best the rest of society can do is educate you about safe and responsible use of it…and throw you in jail for driving it in unsafe and irresponsible ways. Meaning that if you are running down the street naked while frying balls on shrooms, you are using them irresponsibly and in an unsafe manner and should probably be detained in a place where you can come down without representing a further threat to yourself or others. If however you’ve completed your daily chores, have seen to the preparations for tomorrow, have centered yourself and set the mood for a good trip in the privacy of your own home, you are using shrooms in a responsible manner, and really shouldn’t be bothered….at least for 4 to 8 hours.

      Personally, I’d like to see NORML get more active in the effort to legalize. Hold more protests, be more strategic in where an when to confront the powers that be. Given the gravity of the situation, and our dwindling ability to afford continuing the status quo, I can think of no better time than now to become more aggressive in this pursuit!


      [Editor’s note: Unfortunately, in the early 1970s when NORML was founded very few citizens (and almost no elected policy makers) supported repealing cannabis laws. Arguably, today, a majority of citizens (and by extension their politicians) still do not support repealing cannabis laws. What do citizens support? Reform! Today, the ‘soft’ reforms of decriminalization and medicalization enjoy strong public support in the high 70s/low 80 percentile, which is awesomely high. Again, ‘repeal’ of Prohibition laws…has approximately 46% support (aka, a political loser).

      >Personally, I’d like to see NORML get more active in the effort to legalize. Hold more protests, be more strategic in where an when to >confront the powers that be.


      BTW, people who care and get personally involved reform bad laws, not non-profit organizations on K Street in Washington, D.C.

      If you care to see NORML even more active than it already is with 160 chapters, sponsoring the biggest public protests in the US, convening the largest conferences and legal seminars for reform, having very popular webpages and podcasts, active lobbying in almost every state and public education in the form of public service ads, the only thing that can make that happen is greater donated financial resources as the will and determination is well in place.

      The volunteer-based efforts of NORML has been doing it’s part for 40 years, hopefully you’re not part of the 99.99% of cannabis consumers who do NOTHING to advance cannabis law reforms–or Prohibition’s final repeal–except complain about wanting others to bring freedom to them with the ease and sacrifice of ordering a home delivered pizza.]