Survey: Marijuana Access Motivates Colorado Tourism

  • by Paul Armentano, NORML Deputy Director December 10, 2015

    legalization_pollNearly one out of two tourists visiting to Colorado acknowledge that their decision is motivated by the state’s permissive attitude toward marijuana, according to the findings of a just-released study commissioned by the Colorado Tourism Office.

    Among Colorado vacationers surveyed, 49 percent said that cannabis’ legal status influenced their decision, with 22 percent of them saying that it was “extremely influential.”

    A record number of tourists visited the state in 2014. Recreational sales of cannabis to adults became legal in Colorado on January 1, 2014.

    The results of a statewide Quinnipiac University poll commissioned this past November reported that 55 percent of Colorado voters support the state’s present marijuana policies, and that 53 percent of respondents believe that the policies have been “good for the state.”

    16 responses to “Survey: Marijuana Access Motivates Colorado Tourism”

    1. Raven says:

      Well, “shiver me timbers,” Who’da thunk it? “Hey Olive Oil. Hows about a road trip’s to Colorado?”

      Excuse the pun. Why would this suprise anyone? Hell, if I wasn’t tied down here in “po-duck-hicksville,” I would have already been. You know, my oun litte fact-finding mission.

    2. jscott says:

      then after vacation they’re fired for failing a drug test. why legalize something you can’t use. How many unemployed people can buy 400 dollar ounces? There are no bragging rights here. i support legal marijuana but for ALL, NOT SOME.

      [Editor’s note: Keeping cannabis prohibition in place hoping that in future everyone has low cost ganja and no one is drug tested is beyond utopian, bordering on absurd.

      “Why legalize something you can’t use.”


      With less than half the US work force exposed to drug testing, tens of millions of adults enjoy cannabis, and will pay what they’re comfortable for the product; where legally possible, they can grow their own.]

    3. Cat Cassie says:

      There is no mayhem or lawlessness. No bodies laying along the roadside. Nothing like that. I visited Maggie’s Farm yesterday in Pueblo and I am still amazed its all real. When you walk in there is a booth where you show your ID and the door behind you is then unlocked and you walk in to a large room like a waiting room. From there you are directed to a small room that has everything you need and you show your ID again then make your purchase. Everyone is soooo nice and very helpful explaining everything to you about there product. The price is high that is true but when you are no longer breaking the law for enjoying something safe and natural its kind of worth it.

    4. Fireweed says:


      if you don’t like drug testing, become self-employed.

    5. Joel: the other Joel says:

      I would like to see the Colorado Vacation brochure of the safe and beautiful places that are cannabis friendly.

    6. Miles says:

      I find it humorous that until now the Colorado tourism officials didn’t think that legal ganga had anything to do with their increase in tourism. Talk about not seeing the forest for the trees!

      Those fools should be using the fact it is legal there to further boost tourism if only they can get past their predjudices.

      I saw a TV show where a ski resort town in Colorado didn’t want to have marijuana in their part of the state because they wanted to portray a family environment. They don’t seem to realize they are hurting their own businesses by doing so since being able to get and use ganga is a prime motivator for people when deciding how to use their vacation time.

    7. Don M says:

      I am planning to take my next vacation in Colorado and legal marijuana is the reason. The people working for the Colorado tourism industry really need to figure that out. It’s pretty obvious to most people with a bit of intelligence.

    8. YearofAction says:

      If more people would contact their Congressional representatives and suggest that they enact this reform to the definition of marijuana which upholds the Constitution, then all of the States could regain the local control that the citizens of Colorado have:

      16. The term “marijuana” means all parts of the smoke produced by the combustion of the plant Cannabis sativa L. which is prohibited to be grown by or sold by any publicly traded corporation or subsidiary company.

      This year is a good time to write them a letter.

    9. Julian says:

      Several of my siblings and in-laws are going to Colorado for Christmas. Marijuana isnt mentioned in public or in front of kids as the primary motivating factor, but I heard whispers about treating my nieces asthma, and even those who were not necessarily advocates are curious about rare illnesses they are hoping to cope with. As the education of the herb spreads so does th demand. The little legal medicinal buds are our best advocacy for legalization yet.
      Please invest in a vaporizer and a well sealed mason jar when traveling. Dont feed the Nebraska or Oklahoma State troopers.

    10. Anonymous says:

      @Miles, here in Colorado cities can not restrict rights under state Amendment 64. Also, have you ever considered that, maybe, the reason for this study being done at all was to find out tourism steps going forward based on the results?