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  • by Allen St. Pierre, Former NORML Executive Director September 25, 2013

    normlbowlThanks to NORML members and supporters who pushed NORML’s proposed Super Bowl ad in an ongoing Intuit ad contest to the number one position. This morning, Intuit informed us that we have advanced to Round 2 of the contest. Entries who are deemed finalists from this round will be informed on October 29th.

    We can put marijuana legalization before the masses at this year’s Super Bowl, but we still need your help. You can click here to vote for NORML’s entry (Note: You can vote once a day).

    Click here to vote for NORML’s Super Bowl Ad!

    “NORML would like to thank everyone who voted for our entry in Intuit’s contest. Millions of Americans now believe that it is time to legalize and regulate marijuana, winning this contest will help put that message in front of millions more,” stated NORML Communications Director Erik Altieri, “As a non-profit with a small staff and limited budget, we would greatly benefit from this contest just the same as any of the other small business entries. One would argue that NORML would benefit even more so than many, as our brand is looking to broadcast a truly national message and bring to light an issue that directly and adversely impacts countless thousands in our country every year. We hope Intuit will give NORML the same fair chance as any other entrant. Our victory would be a win for all parties involved: Intuit gets lots of media coverage and good will for themselves and their contest, FOX would bring in hundreds of thousands of new viewers who would otherwise not watch the Super Bowl, and NORML gets to take our message about the tragic failings of marijuana prohibition to the masses. Keep voting and we can make marijuana law reform the topic of discussion at watch parties across the nation during the big game.”

    Our entry has caught the attention of mainstream media around the country. NORML staff have conducted dozens of media interviews in the last week about Intuit’s Super Bowl Small Business Ad Contest, to wit:

    USA Today 

    Time

    BusinessWeek 

    Advertising Age

    San Francisco Chronicle

    Seattle Pi

    Including this humorous (and spot on) news video that is being shown nationwide on selective TV stations:

    “One of the organizations competing in the online vote, NORML, a national lobbying organization working towards the legalization of pot. Yep, we can see the first commercial for the legalization of marijuana during the Super Bowl.

    How dare they right? The Super Bowl is an American institution, a family friendly event, brought to you the makers of beer and junk food and male enhancement pills. How could they let such an atrocity happen? Well, it’s quite simple hypocrites…alcohol induced deaths in 2010? More than 25,000 people, heart disease? Over 780,000. Erections lasting over 4 hours…the jury is still out. But pot? Zero, nada, zilch, zip. Ever.

    It is time we stop wasting an estimated 10 billion dollars per year on the enforcement of marijuana laws. It’s time we stop putting people away for the recreational use of a natural product that has legitimate health benefits.”

  • by Allen St. Pierre, Former NORML Executive Director May 11, 2011

    From NORML Daily Stash’s Russ Belville:

    I’m always thrilled when I get word from one of our local NORML chapters about their new creative projects to capture the public imagination.  This latest treat from Dallas/Fort Worth NORML, however, is one of my favorites.

    It’s the “Truth Enforcement Vehicle”, a former police car bought at auction.  DFW NORML replaced the red’n’blue lights with green LEDs and christened it vehicle #420 (of course).

    David Sloane, Esq., public information officer for DFW NORML, tells us about the reaction from the public and from the police.

    [caption id="attachment_5911" align="alignleft" width="159" caption="Cop photographing the Dallas/Ft. Worth NORML Truth Squad Car..."][/caption]

    David’s been forwarding us progress reports on the Truth Enforcement Vehicle and in response, NORML Founder Keith Stroup warned that such a brazen appropriation of police imagery might bring with it some extra attention from cops, so be very careful to obey the law and not allow contraband in the car.  Sure enough, Papa NORML knows best, judging by today’s report from David:

    Well, Keith Stroup’s crystal ball seems to be in fine working order.  I just got stopped in 420 TRUTH CAR on Loop 820.  I was driving under the speed limit and a FTW PD traffic unit working stationary radar on the shoulder started kicking up dirt and gravel coming onto the freeway before I even past him.  (Indicating to me they’ve been watching for that car.)

    Then he noticed an old City of FTW vehicle inventory sticker on the dash.  “371… was that a traffic unit?”  I said no it was a Low-Jack car… but I re-numbered it to 420.  He kinda chuckled again and said he noticed and something to the effect of everyone’s entitled to their own opinion.   Then he asked if he could get some pictures!  I told him sure and turned the light bar back on for him.  He pulled out his phone and began snapping away.  (I got a shot of him… gettin a shot of me… attached!)

    We exchanged cordial adieus and I was on my way. He wasn’t menacing or harassing at all.  I think they are just curious.   I’m sure those pics got the FTW-PD most-forwarded award for the afternoon shift!  Now just three more shifts to go!  LOL!