New Ad Debuts On April 20 On The CBS Super Screen Washington, DC: The NORML…
Tag: Times Square
This 15 second animation supporting the legalization of cannabis is currently being displayed eighteen times…
“Money can grow on trees.” That is the message of the National Organization for the Reform of Marijuana Laws Foundation (NORML) in a 15-second digital ad scheduled to debut in New York City’s Times Square next week. The advertisement, produced and paid for by NORML’s educational arm, The NORML Foundation, will air on the CBS Super Screen through May 31, 2010.
This fifteen second Flash animation from NORML touting the economic benefit of marijuana legalization was too objectionable to CBS, who canceled NORML’s contract to place the following on the giant “Super Billboard” in Times Square:
As NORML has previously reported, representatives from the CBS Corporation and Neutron Media Screen Marketing recently rejected a paid advertisement from the NORML Foundation, the educational arm of the National Organization of Marijuana Laws (NORML), that was intended to appear on the CBS Super Screen billboard in New York City’s Times Square.
With great regret and chagrin to report, CBS has rejected a contract deal with NORML to place a pro-cannabis law reform advertisement on the biggest electronic billboard in Times Square (The CBS ‘Super Screen’ at 42nd St) claiming that the advertisement is too political.